The inaccessibility of information is aggravated by the complex social set up in these communities, for e.g. women aren’t allowed to leave their homes and community has the strongest influence on an individual’s decision making. 

To make sure that right information permeates even to the most inaccessible user groups, especially women and to uplift community’s awareness as a whole, two different communication channels were designed-an interactive radio show and a public installation.

The Bioscope is an interactive, audiovisual, public installation to engage community in gaining understanding of common health issues and their appropriate treatments in a playful manner.

In rural communities it is as important to extend the right information to the influencers as it is to the individuals and to make them an integral part of the system. The Bioscope visualizes the conversation between “Maya” and “Dr. Mohan” and provides people with visual cues to make their selection. It is more elaborate and richer in its experience than the radio show. Audiences build their own narrative and watch it unfold as they make a series of choices. 

In the bioscope and the radio show, the framework of the narration, characters and mode of interaction have been kept exactly the same in order to have a consistency in the interaction and  to keep the learning curve to a minimum. 

The callers listen to a staged conversation between a patient’s relative “Maya” who is enquiring about her niece’s health with Dr. Mohan 

Both channels use a third person narrative in their interface. This was decided to take away the pressure from the users by removing them from the scene. 

The narration was plotted in a village similar to where the audiences live. The characters, scenery and props are created to match the environment around the users to build familiarity and comfort with the interface.

There are checkpoints in their dialogue where the caller is given options to change the flow of their conversation. Users are given one option at a time and they just have to think whether that option applies to them or not. This binary decision making process is the most convenient interaction for the target audience.

Through a series of these options the caller narrows down to the exact information of the patient, including their gender, age, symptoms, etc. 

Then the caller hears a tentative diagnosis of the problem and is told about whether or not it is important to see the doctor.  If the problem is easily curable, they are told about easy to make home remedies and their preparations. 

If they need to buy medicines, they are informed on how much money they are going to save in the long term by acting right away, encouraging them to get over their passive threshold by showing them concrete benefits. 

 The phone based radio show was piloted in Bihar in late 2013.

During 2 week ethnographic study done in Bihar, India,  9 villages were visited in 5 different cities. Below is a documentary that captures some of the key insights from this research trip.